Marketing Coaching for getting started
Rule #2
Marketing doesn’t have to be overwhelming
You don’t necessarily need a full marketing plan or SWOT analysis before you start your marketing efforts.
Sometimes, it’s best to just get started. After all, done is better than perfect.
Our digital marketing coaching services can help you get started with your internet marketing.
Getting Started
We’ll figure it out together
We’ll schedule 90 minutes together via a video meeting to discuss your business, your marketing ideas, and your resources to determine the best way to launch your marketing program.
You will leave with a few tactical and practical activities to implement straight away so that you can grow your business one step at a time.
Schedule your digital marketing coaching session today.
Our Marketing Coaching Approach
one step at a time increases execution
Get Launched
Starting is often the biggest hurdle. We’ll begin with your lowest lift, biggest opportunity initiative(s).
Learn & Improve
Learn from what you’ve done. Measure & analyze the results and make tweaks (aka optimizations) as necessary.
Next Initiative
Move to the next opportunity, likely higher lift. Ideally it piggybacks off of your first initiative(s) in at least one way.
Rinse & Repeat
Continue testing, analyzing, and adding on to your marketing efforts at a pace & spend that works for you.
Ready To Grow?
Pricing
Up-front transparency, because we value your time
Getting Started
$249
- 90 minute video call
- Discuss all things marketing for your business
- Leave with an actionable launch plan to get started
The secret to
getting ahead
is getting started
– Mark Twain –
The marketing plan myth
there’s a better way to drive results
You Don’t Need a Marketing Plan
Do I need to create a marketing plan?
Creating a marketing plan can be a great idea and incredibly useful, if not imperative for some businesses — but it can also be a rather daunting activity if you’re not intimately familiar with digital marketing. To be effective you need to know what the channels are, what they’re used for, how to use them, as well as have the time and resources to effectively deploy them. They can be enlightening, effective, and exciting — but also a lot of work, a lot of time, and often a lot of money.
It’s our belief that small businesses and start-ups are more likely to commit (and be successful) with their marketing if they baby-step into a robust program. For example, it’s the same philosophy with New Years Resolutions – small goals (for example, “run 2 minutes a day” rather than “run 2 miles a day”) are more likely to be kept and yield the outcome you were originally seeking.
Can I be successful if I don’t create a marketing plan?
Absolutely! Particularly if you’re just starting off and have limited resources. We believe in stair-stepping your way through marketing, rather than trying to do everything at once. It’s a concept called “snowball effect“: “a process that starts from an initial state of small significance and builds upon itself, becoming larger.”
To begin, start with a tactic you can commit to completing and nurturing — because marketing is not set it and forget it. From there, learn from that tactic, optimize from your learnings, develop it until it’s in a healthy rhythm. Finally, when you feel confident that you have the time, energy, and resources move to the next tactic.
Done is better than perfect, but half-assed marketing deployment is often noticed by your customer — which may not be the tone you want to set.
It is worth noting that a marketing plan is critical to a lot of companies — they can even be the catalyst to success. We are not anti marketing plan. We are pro realistic goal setting and making sustainable progress.
How do I start marketing without creating a marketing plan?
Start with a high-opportunity initiative to launch your marketing program. Make a SWAG (scientific wild-a$$ guess) about your unique selling points (USPs), messaging angle, tone, etc. Launch the initiative and collect data on your results. Then evaluate the data to find out what’s resonating and what’s not. Optimize (aka make some tweaks). Test the new version. Evaluate results, optimize, test…
Once you feel like that tactic is in a good place and resonating with your audience, move to the next tactic. Repeat the cycle again. Except maybe this time you’ve discovered something in your second tactic you can employ in your first tactic. Test it! See what happens. Then eventually move on to your third tactic.
Testing should be the joy of marketing (besides revenue, of course). It’s a win-win! You’re learning valuable lessons of what to do and of equal importance — what not to do. You can cascade these lessons to other functions of your business (such as your website, elevator pitch, or sales team). The learnings will compound and eventually you’ll have yourself a flywheel where each component feeds and accelerates the next through cross-functional learnings as well as performance wins.
The bottom line:
To sum it up, if you want to bring your business to life you need to leverage marketing to learn and grow. Re-invest the learnings back into all business functions, which in-turn, shifts your company into an efficient engine.
Not the right support for you?
LET US KNOW WHICH MARKETING CONSULTING SERVICE YOU PREFER
Getting Started
You’re ready to grow your business, but are unsure where or how to start a marketing program.
You’re Here
Evaluating Tactics
You’ve launched a marketing program, but not quite sure how to take it to the next level or evaluate the current performance results.
Find Out More >>
Marketing Audit
You want a 3rd party to evaluate current performance, identify additional opportunities, and provide a prioritized roadmap.
Find Out More >>
Fractional Support
You need interim management launching a product, entering a new market, coaching your team, and/or optimizing performance.
Find Out More >>
Not sure which marketing coaching service?
Testimonials
What Others Are Saying
What stands out to me most about Dani is that she quite literally never fails to push for excellence. Her team never cuts corners and always strives to elevate the company and the work of one another.
Dani is particularly outstanding at all things SEM and data analytics, but is also incredibly skilled in Email, Content Writing, Branding, Design, and Social.
Sarah Jeter
Marketing Manager
I can whole-heartedly recommend her for all of your data-driven, impactful, marketing needs. Dani is curious, driven, and determined to get results all while being a joy to work with.
Karen Villarreal
Director, Program Management
Dani is a strategic, data-driven team leader and cross-functional partner … I observed her consistently provide a clear vision and direction that set the team up to deliver high quality work for executive stakeholders.
Nikki Bruce
Director, Product Strategy
She was able to effectively influence others while driving results across multiple demographics and markets. Danielle is able to conceptualize programs and engage teams of varying skill sets and backgrounds. Her energy, combined with her intellect contributed to her success…
Scott Herzog
Director, Regional Sales and Service