Digital Marketing Consultant
Rule #8
It Can Be Hard To Find Great Marketers
Hi, I’m Dani Doyle, principal internet marketer at The Doyle Rules.
We know digital marketing is a crowded space and that it can be difficult to discern between marketers and GREAT marketers.
Continue scrolling to learn why you should trust The Doyle Rules.
Digital Marketing Experience
We’ve learned a lot spending More than $70,000,000.00 in CAc
Education & Early Career
After graduating with degrees in Advertising and Sociology I found myself doing a range of qualitative and field marketing for brands such as:
- The Home Depot
- Piggly Wiggly
- Ulta
- H&R Block
Those roles, which never felt quite right, lead me to performance marketing where the shoe certainly fits.
Digital Performance Marketing
For the past decade, I have worked for agencies and in-house at companies leading performance marketing channels, teams, and departments.
I’ve spent more than $70 million in productive CAC (Customer Acquisition Cost) driving profit and revenue for D2C and B2B companies.
My efforts have dug companies out of the red, enabled Series B funding, diversified revenue streams, and made a lot of money for a lot of people.
Hands-On Management
I’ve managed the majority of all performance marketing channels:
- Search Engine Marketing (SEM aka Paid Search)
- YouTube Ads
- Paid Social Media
- Organic Social Media
- Search Engine Optimization (SEO)
- Prospecting Email
- Marketing
- Nurture/ Lifecycle Email
- Marketing
- Customer Sentiment (aka Reviews)
- LTV Streams
- Referral Programs
- Strategic Partner
- Marketing
- Sales Enablement
- Brand Marketing
I’ve architected more campaigns than I can remember, bid managed millions of keywords, created text ads, created image ads, developed social media calendars, written blogs, created websites, engineered email automations, hosted blogs, written surveys, created pop-ups, CRO tested, A/B tested, created video campaigns, the list goes on…you get the picture.
Wealth of Experience
I’ve made a lot of mistakes. I’ve failed a lot. And I have recorded a lot of wins as well. But most importantly I’ve learned and continue to learn.
If you don’t mind the analogy — I’ve watched a lot of “game film” so to speak (or movies if that’s more your thing) — I’m familiar with the plays, the rhythm, the risk, the rewards (or the plot, the characters, the twists and turns if you’re on the movie analogy).
Data-Driven
I’m quite adept at analysis. It’s my marketing superpower. I’m able to squeeze every ounce of learnings from the data and identify strategic tactical solutions.
I’m not one of those marketers who endlessly discuss theory and high-level learnings with no real applicable solutions. I thrive on the tactical. I want to get sh!t done.
I want to drive revenue and “win”. I want to beat our performance day-in and day-out and I leverage data to do this.
And if there isn’t data?
That’s when I lean on my game film.
+$
100000
+211% Profit Growth in 12 Months
+$
100000
+108% Profit Growth in 12 Months
+$
100000
+74% Profit Growth Second Year
+$
1000000
CAC Budgets Managed
+
0
%
Email Click Rate in 9 months with +89% Open Rate and +73% CTR
100
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Doyle Rules
What Do You Need Help With?
LET US KNOW WHICH MARKETING CONSULTING SERVICE YOU PREFER
Getting Started
You’re ready to grow your business, but are unsure where or how to start a marketing program.
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Evaluating Tactics
You’ve launched a marketing program, but not quite sure how to take it to the next level or evaluate the current performance results.
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Marketing Audit
You want a 3rd party to evaluate current performance, identify additional opportunities, and provide a prioritized roadmap.
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Fractional Support
You need interim management launching a product, entering a new market, coaching your team, and/or optimizing performance.