Digital Marketing Audit
Rule #4
Maximize Your Existing Opportunities
Before chasing the shiny new object or the elusive silver bullet, take a deep dive into what you’re currently doing as well as your own data to see if anything’s been left on the table.
A marketing audit is a great and cost-efficient way to squeeze more opportunity from your marketing program before investing in riskier endeavors such as new channels.
Marketing Audit
Discover new ways to grow
We will immerse ourselves into your channels and data, becoming a temporary extension of your team. Meanwhile, your team can carry on with their typical day-to-day to achieve their quarterly and annual goals.
We will inspect every channel with a fine-tooth comb as well as slice and dice your data in a multitude of ways to uncover pitfalls, roadblocks, and where to hit the gas.
Digital marketing audits are tailored to each individual company and we’re not necessarily a great fit for everyone (event marketing, for example).
Send us a message to schedule a free consultation.
Our Marketing Audit Approach
Look at everything with a discerning eye to uncover opportunity
Learn About You
We make sure we understand your business, your goals, your audience, and your resources before digging in.
Investigate Data
We explore your data, conducting a plethora of analyses on the funnel and user behavior to identify potential pitfalls as well as areas to turn up the gas
Review Channels
We examine existing channels assessing architecture, audiences, assets, and performance.
Present Findings
We’ll review the learnings and recommendations together, where you’ll be able to ask as many questions as you’d like.
Ready To Grow?
Pricing
Up-front transparency, because we value your time
Marketing Audit
starting at $5,000
- Work with your teams to understand the business
- Deep dive into the company's performance data
- Evaluate marketing channels for opportunity
- Findings compiled, prioritized, and reviewed together
*typically takes 4-6 weeks depending upon the depth of data, number of performance channels, and complexity of the business
Not everything that
can be counted counts,
and not everything that
counts can be counted
– William Bruce Cameron –
Digital Marketing Audits
Take Your Existing Program to the next level
You can always be better
A marketing audit is an assessment of a company’s current marketing strategy and performance. It is a comprehensive review of the strategies, tactics, and resources used to build and maintain their business. A marketing audit identifies areas of strength and opportunity and provides prioritized guidance for making improvements.
Why is a marketing audit important?
A marketing audit is important because it provides an objective, comprehensive assessment of all aspects of your marketing activities. It will clearly identify areas of strength and opportunity, as well as measure the effectiveness of your current marketing strategies.
For a business to grow it is imperative to identify new opportunities for growth, as well as to understand which aspects of your marketing strategy are working, and which need to be improved — a marketing audit should reveal those learnings.
Is a marketing audit worth the cost?
Yes, a marketing audit can be worth the cost if done well. It can provide valuable insight into the effectiveness of your current marketing strategies, help you identify areas of improvement, and provide guidance on new strategies to consider. An audit can also be used to measure the return on investment (ROI) of your marketing efforts and help you make informed decisions about where to allocate resources.
When should I do a marketing audit?
A marketing audit is typically done at a number of critical juncture points, they can also be done annually.
Marketing audits are particularly beneficial when a company is:
- not confident in their marketing strategy
- unsure how to benchmark performance results
- dissatisfied with performance
- making a significant change to your business
- introducing a new product or market
- pivoting your marketing strategy
How to audit a marketing program?
1. Gather the necessary documents: Start by gathering all of the documents related to the marketing program, such as the program‘s budget, marketing plans, and any reports or analysis of the program‘s performance.
2. Evaluate the program’s objectives: Examine the program’s stated goals and objectives to determine whether they are realistic and achievable.
3. Assess the program’s performance: Analyze the program’s results to determine whether it is achieving its objectives. Also assess whether the program is reaching the desired target market. 4. Review the program’s strategies: Analyze the strategies used by the program to determine whether they are effective and cost-efficient.
5. Assess the program’s resources: Evaluate the resources available to support the program, such as personnel, technology, and budget.
6. Analyze the program’s ROI: Determine whether the program is delivering a good return on investment.
7. Make recommendations: Once the audit is complete, make recommendations for improvement.
Can my internal team do a marketing audit themselves?
Yes, it may be possible for your internal team to do a marketing audit themselves. However, there are a number of scenarios in which it is beneficial to seek the help of a professional consultant:
- An outside consultant is less likely to have industry bias and be better equipped to identify areas that may not be resonating with your audience
- Offers a new perspective that may not have been considered yet,
- A third-party consultant lowers the potential for implicit bias in your strategy and execution
- Your internal team likely has performance goals to focus on in their day-to-day routine. A consultant can dedicate his/her time and energy solely to the audit.
Businesses should consider the complexity, size, timelines, and catalyst of doing a marketing audit to determine if it’s better to hire an outside consultant or allow the internal team to complete it. Due to the level of effort and time it requires, regardless of who is completing the audit, businesses should make sure the final audit is thorough and comprehensive to get the most from their investment.
Will my marketing team be upset if I have a marketing audit conducted?
It depends on the marketing team. Some may be resistant to an audit because they feel like they are being judged and their work is being scrutinized. At The Doyle Rules we make a concerted effort to involve the existing team and work with them as partners rather than critics during our audits.
Ultimately, it is up to the marketing team to decide how they feel about an audit. Being considerate of their feelings is important and should be addressed, but it is also important to not let it be prohibitive to the business’ continued growth which a marketing audit can contribute to.
The bottom line:
Marketing audits are an important activity to conduct at critical juncture points for any business. They are a cost-effective way to maximize and prioritize your opportunities. If you’re not taking a step back with fresh eyes, you’re probably leaving money on the table.
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LET US KNOW WHICH MARKETING CONSULTING SERVICE YOU PREFER
Getting Started
You’re ready to grow your business, but are unsure where or how to start a marketing program.
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Evaluating Tactics
You’ve launched a marketing program, but not quite sure how to take it to the next level or evaluate the current performance results.
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Marketing Audit
You want a 3rd party to evaluate current performance, identify additional opportunities, and provide a prioritized roadmap.
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Fractional Support
You need interim management launching a product, entering a new market, coaching your team, and/or optimizing performance.
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Testimonials
What Others Are Saying
She was able to effectively influence others while driving results across multiple demographics and markets. Danielle is able to conceptualize programs and engage teams of varying skill sets and backgrounds. Her energy, combined with her intellect contributed to her success…
Scott Herzog
Director, Regional Sales and Service
I can whole-heartedly recommend her for all of your data-driven, impactful, marketing needs. Dani is curious, driven, and determined to get results all while being a joy to work with.
Karen Villarreal
Director, Program Management
What stands out to me most about Dani is that she quite literally never fails to push for excellence. Her team never cuts corners and always strives to elevate the company and the work of one another.
Dani is particularly outstanding at all things SEM and data analytics, but is also incredibly skilled in Email, Content Writing, Branding, Design, and Social.
Sarah Jeter
Marketing Manager
Dani is a strategic, data-driven team leader and cross-functional partner … I observed her consistently provide a clear vision and direction that set the team up to deliver high quality work for executive stakeholders.
Nikki Bruce
Director, Product Strategy