Evaluating Digital Marketing Tactics
Rule #3
Take Full Advantage of Your Data
Think of your data as a crystal ball. It tells you what’s working, and just as importantly, it tells you what’s not working.
If you know how to read it, it can even tell you which component is or isn’t working. And the great thing? It’s not like reading tea leaves, it’s easy and reliable once you know how!
Evaluating Tactics
take the right next steps
You will send me your initiatives and data (where possible) and I’ll review them for key learnings prior to our meeting.
We’ll then spend 90 minutes together via video chat to go over the data and tactic(s) to determine the best next steps for you.
You will leave with a better understanding of how to interpret and leverage your data as well as with a tactical action plan to keep you moving forward.
* This is for early-stage marketing programs
If you have a robust program, select “Marketing Audit”
https://thedoylerules.com/wp-content/uploads/2022/11/Video-Meeting-Laptop-Inset.mp4
Our Approach
one step at a time increases execution
Get Launched
Starting is often the biggest hurdle. We’ll begin with your lowest lift, biggest opportunity initiative(s).
Learn & Improve
Learn from what you’ve done. Measure & analyze the results and make tweaks (aka optimizations) as necessary.
Next Initiative
Move to the next opportunity, likely higher lift. Ideally it piggybacks off of your first initiative(s) in at least one way.
Rinse & Repeat
Continue testing, analyzing, and adding on to your marketing efforts at a pace & spend that works for you.
Ready To Grow?
Pricing
Up-front transparency, because we value your time
Evaluating Tactics
$349
- Send campaign & data for analysis
- 90 minute video call to review
- Determine best next steps based on your resources
Innovation comes from long-term thinking and iterative execution
– Reid Hoffman –
The data Matters
It’s your secret weapon for internet marketing
Your Data is Your Silver Bullet
Is CVR more important than CTR?
Which rates should I optimize to?
Marketing data can easily be overwhelming. There are a lot of different ways to slice and dice it, a lot of different rates to consider, and a lot of places you can extract it from. And at the end of the day you probably just care about revenue and spend.
So how do we make sense of marketing data? How is it useful in guiding us to productive spend and revenue? How do you take a pile of numbers and shape it into a crystal ball?
Easy! Seriously. It doesn’t HAVE to be confusing. There are a few basic principals that you must grasp, but it’s truly not rocket science. If you’re lacking confidence in understanding or leveraging data, you likely just need someone to give you the ol’ Wizard of Oz peek behind the curtains.
Once you understand the basic concepts you will be able to quickly evaluate results and understand what the data is telling you and how to prioritize those learnings when you’re taking action.
Leveraging your own data to implement quick feedback loops and adopting a mindset of competing with yourself will keep you on the path to success.
Not the right support for you?
LET US KNOW WHICH MARKETING CONSULTING SERVICE YOU PREFER
Getting Started
You’re ready to grow your business, but are unsure where or how to start a marketing program.
Find Out More >>
Evaluating Tactics
You’ve launched a marketing program, but not quite sure how to take it to the next level or evaluate the current performance results.
You’re Here
Marketing Audit
You want a 3rd party to evaluate current performance, identify additional opportunities, and provide a prioritized roadmap.
Find Out More >>
Fractional Support
You need interim management launching a product, entering a new market, coaching your team, and/or optimizing performance.
Find Out More >>
Not sure which marketing consulting service?
Testimonials
What Others Are Saying
I can whole-heartedly recommend her for all of your data-driven, impactful, marketing needs. Dani is curious, driven, and determined to get results all while being a joy to work with.
Karen Villarreal
Director, Program Management
Dani is a strategic, data-driven team leader and cross-functional partner … I observed her consistently provide a clear vision and direction that set the team up to deliver high quality work for executive stakeholders.
Nikki Bruce
Director, Product Strategy
What stands out to me most about Dani is that she quite literally never fails to push for excellence. Her team never cuts corners and always strives to elevate the company and the work of one another.
Dani is particularly outstanding at all things SEM and data analytics, but is also incredibly skilled in Email, Content Writing, Branding, Design, and Social.
Sarah Jeter
Marketing Manager
She was able to effectively influence others while driving results across multiple demographics and markets. Danielle is able to conceptualize programs and engage teams of varying skill sets and backgrounds. Her energy, combined with her intellect contributed to her success…
Scott Herzog
Director, Regional Sales and Service